Bohao (Richard) Li

PhD Student

Bohao (Richard) Li

PhD researcher

Design Management


Bohao (Richard) is a Ph.D. researcher in Design Management Group at the Institute for Manufacturing, Department of Engineering, University of Cambridge and a member of Queen’s College. Richard’s research area is innovation studies within the development economics. Specifically, his research interests including:

  • The measurement of design and its role in innovation;
  • National design system within the context of the middle-income trap;
  • The role of design-intensive industries to address the issue of the middle-income trap;
  • Technological catch-up though acquiring design capability;
  • The design & development model fit in with the booming global middle-class lifestyles.



Bohao (Richard) has a background in design, business management, and development economics. He is working closely with inter-governmental organizations such as United Nations Conference on Trade and Development (UNCTAD), United Nations Educational, Scientific and Cultural Organization (UNESCO) Creative Cities Networks Shanghai Promotion Office and United Nations Industrial Development Organization (UNIDO) global innovation network on inclusive and sustainable industrial development project etc. He has also participated in several global premier academic events within the innovation studies field such as the SPRU forum, the DRUID conference, the AOM Technology & Innovation Management Doctoral student consortium, the R&D management conference, the UNESCO Shanghai International Creative Cities Design Innovation Forum (co-organized with Harvard Business Review) and Central Saint Martins MA innovation management degree show debate etc.


Previously, Richard was working as an individual consultant for UNCTAD Creative Economy Program, he also has working experience in International Fashion Showcase organized by British Council and British Fashion Council, Adidas Global Creation Center Shanghai, ELLE brand licensing China, Burberry, Ermenegildo Zegna and Shanghai Expo 2010. He has won several international design awards such as the one collaborated with the Swarovski crystal brand.


As a designer, curator and Ph.D. researcher, Richard has been widely covered by the media such as the State Council Information Office of the People Republic of China, British Council, CCTV, VOGUE, People’s Daily, Xinhua News Agency etc. He also widely engaged with the volunteering activities for United Nations, University of Cambridge Science Festival, Shanghai Expo etc.


Richard came to the IfM in the Design Management Group as a Ph.D. researcher under the supervision of Dr. James Moultrie.




Contact Details

T: +44 07523309545
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