Gautam Jha is a PhD student under the supervision of Dr Mohamed Zaki in the Cambridge Service Alliance. His research interests are in the areas of integrated customer experience in the context of digital transformation. Gautam has spent several years in the industry advising on experience led and data driven transformation at scale. He has successfully led a diverse set of DDAT (Digital, Data and Technology) professional services engagements across sectors and geographies. He has partnered with senior stakeholders up to the C-suite, at the intersection of business and technology. His clientele includes TVH parts, Marks & Spencer, SSE, Legal & General, Virgin Media, Avaya, Telefonica and Elsevier, to name a few. Gautam started his career as a software developer in product engineering and progressed to take up technology leadership positions at digital agencies like EPAM systems and Accenture Interactive. He holds a Bachelor’s degree in Mathematics and a Master’s degree in Computer Applications from the University of Delhi.