Dr Alex C. Y. Wong is the CEO and Co-Founder of RedBite Solutions Ltd (https://redbite.com) a spin-out from University of Cambridge solving the world's most challenging asset tracking problems. RedBite's clients include the United Nations, Boeing, Wilmar, Sony and Rolls-Royce.

The founders of RedBite were the original architects of the RFID EPC Network through the Auto-ID Centre, also where the Internet-of-Things (IoT) was first coined. Now, RedBite powers the largest RFID deployment in the world across more than 50 countries and has developed other products that have since been acquired. RedBite has recently launched the world's first barcode and RFID SaaS asset tracking application called itemit (https://itemit.com) to allow any users to instantly track their items on iOS, Android and web application.

At the University of Cambridge, Dr. Wong graduated with a BA and MEng (with distinction) in Engineering and a PhD In quantitative inventory control modelling. He is still an embedded researcher at the Department of Engineering, University of Cambridge. He has lead and been involved in EU and InnovateUK projects such as BRIDGE, CSIC, SoNIA and Digital Twin to push the boundaries of research through innovative asset tracking solutions that are also commercially viable for industries.