Florian Urmetzer is an Associate Teaching Professor. Florian is interested in the research of tools for Strategy formulation.

This focuses specifically on the concepts of Business Ecosystems and Platforms. But branches in the wider field of Manufacturing and Services. His output has been adapted by companies like IBM, ATOS, ABN-AMRO, CEMEX, Pearson Education, Leonardo rescue helicopters and the NHS.

His work has appeared in journals such as Journal of Business Research, European Journal of Information Systems and Journal of Service Research.

His Research Team is investigating Industrial Ecosystems in a strategic and managerial view. This includes supply chains, networks, digital platforms and Business Ecosystems.


Prior to joining Cambridge University Florian worked in Consulting for Accenture in Zürich, Switzerland and in the SAP labs as a Senior Researcher as well as for Volkswagen AG, Gartner Inc. and IBM. He holds a distinction MSc (Network Centred Computing) and a PhD, both from Reading University, School of Systems Engineering. His PhD research was concerned with the development of a Tool and Methods that Enables Usability Evaluations in Real-time Distributed Collaborative Environments. Academically he was a visitor to the Barcelona Supercomputing Center and the Politecnico di Milano





Introducing platform ecosystem resilience: leveraging mobility platforms and their ecosystems for the new normal during COVID-19 (2021)

RJ Floetgen, J Strauss, J Weking, A Hein, F Urmetzer, M Böhm, H Krcmar - European Journal of Information Systems 30 (3), 304-321


Managing ecosystems for service innovation: A dynamic capability view (2019)

H Lütjen, C Schultz, F Tietze, F Urmetzer - Journal of Business Research 104, 506-519


Gaining customer experience insights that matter (2019)

JR McColl-Kennedy, M Zaki, KN Lemon, F Urmetzer, A Neely - Journal of service research 22 (1), 8-26


Data and analytics-data-driven business models: A Blueprint for Innovation (2015)

J Brownlow, M Zaki, A Neely, F Urmetzer - Cambridge Service Alliance 7 (February), 1-17


The future of servitization: Technologies that will make a difference (2015)

V Dinges, F Urmetzer, V Martinez, M Zaki, A Neely - Cambridge Service Alliance, University of Cambridge, Cambridge


From goods to services consumption: A social network analysis on sharing economy and servitization research (2018)

MP Fritze, F Urmetzer, GF Khan, M Sarstedt, A Neely, T Schäfers - Journal of Service Management Research 2 (3), 3-16

Contact Details

T: +44(0) 1223 338198
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