The Design Management Group activities are focused on understanding and improving the ways in which design and new product development are managed.

Effective design management and execution can enable the creation of sustainable, desirable, usable and producible new products and services. In the Design Management Group, we seek to work with industry and practitioners to:


Create new tools and methods for both designing and managing design

- To improve the design process
- To improve user focused design
- To improve design for manufacture and assembly
- To achieve a more socially responsible future by design


Understand and measure the value of design to firms and nations


Improve technology exploitation and adoption by design



Latest from the Design Management Group



Is your new product introduction process fit for purpose? [VIDEO]



Design for Assembly


 Increase productivity through design for assembly





Good design is a game changer


 Good design is a game changer [VIDEO]





Innovation by design


 Innovation by design












For further information please contact:

James Moultrie

T: +44 (0) 1223 764830

E: jm329@cam.ac.uk

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