Fatema El-Wakeel is a Data Strategy Evangelist, Unilever industry practitioner, and a University of Cambridge researcher. She uses her PhD and MBA frameworks to create the right strategies and ecosystems for successful data, analytics and emerging technologies transformations.

El-Wakeel is on a mission to share how to successfully strategise and scale data and emerging technologies (AI, Digital Twins and Metaverse) across organisations by sharing evidence-based advice and thought-leadership through publications, speaking at conferences and other social media channels. Having scaled and enabled data and emerging technologies in organisations for more than 10 years, her experience includes creating roadmaps and strategies, setting Analytics Communities as well as executing Analytics projects to recommend Strategic and Operational decisions.

Experience:

• Data Strategy
• Emerging Technologies
• Artificial Intelligence
• Digital Twins
• Innovation Management

Industry background: FMCG (Unilever), Automotive (Jaguar Land Rover, LEONI and Nissan), IT (Hewlett Packard), Hospitality (Hilton) and Consulting among others

Non-Executive Director Roles:

• University of Manchester: General Assembly Member 2022 – 2027
• American Institute of Management Accountants: Global Board Director 2018 – 2024

Recognition and Awards:

• Speaker: Keynote speaker in conferences, guest lecturer at universitites and public speaker in forums and panels.
• Author: Write publications and articles in academic journals and practitioner/industry magazines.
• Awards:

• Unilever 2023 Winner of the "Consumer Love" CDO Award.
• Unilever 2023 Runner-up for the "Purpose, Service, and Sustainability" CDO Award.
• Jaguar Land Rover’s 2016 “Supplier Collaboration”.
• Hilton Worldwide 2013 IMA Young Professional Award nominee.
• Hewlett Packard FY12 EMEA Finance Ambassador.

Education:

• Institute for Manufacturing, University of Cambridge, UK

RADMA Funded Part-time PhD Researcher – Data Strategy and emerging technologies (incl. Metaverse, Artificial Intelligence and Digital Twins).

• Alliance Manchester Business School, University of Manchester, UK

Master of Business Administration – Data and Analytics

• Institute of Management Accountants (IMA), New Jersey, USA

Qualified Management Accountant

Social Medi§:

LinkedIn: https://www.linkedin.com/in/fatemaelwakeel/

Google Scholar: https://scholar.google.com/citations?user=vx63upwAAAAJ&hl=en&authuser=1

Blog: https://fatemaelwakeel.com/

Youtube: https://www.youtube.com/channel/UCTyjNf_6ReKB7VjbUb4DdYw

Podcast: https://open.spotify.com/show/7Cxkk6kWkQKa9Fp1eZBVL5; https://podcasts.apple.com/gb/podcast/figure-it-out-with-fatema-el-wakeel/id1574102086