Professor Andy Neely is Pro-Vice-Chancellor for Enterprise and Business Relations at the University of Cambridge and former Head of the Institute for Manufacturing (IfM). He is a Fellow of Sidney Sussex College and Director of the Centre for Digital Built Britain and Founding Director of the Cambridge Service Alliance. He is widely recognised for his work on the servitization of manufacturing, as well as his work on performance measurement and management. Previously he has held appointments at Cranfield University, London Business School, Cambridge University, where he was a Fellow of Churchill College, Nottingham University, where he completed his PhD and British Aerospace. He was Deputy Director of AIM Research – the UK’s management research initiative – from 2003 until 2012 and was elected a Fellow of the Sunningdale Institute in 2005, a Fellow of the British Academy of Management in 2007, a Fellow of the Academy of Social Sciences in 2008, a Fellow of the European Operations Management Association in 2009 and a Fellow of the Royal Academy of Engineering in 2018.