Research carried out by the Cambridge Service Alliance has shown that widely used methods for measuring customer satisfaction do not really tell you what your customers are thinking. Dr Mohamed Zaki and Professor Janet McColl-Kennedy, have devised a better way of understanding the customer experience.
How can new technologies be tested to demonstrate effectiveness? Dr Veronica Martinez explains how a pilot project at Caterpillar demonstrated the value of a solution based on blockchain to solve business problems.
Digital technologies are transforming the ways in which companies can interact with their customers. Dr Mohamed Zaki shares insights on connecting the digital, physical and social spaces of customer experience.
Dr Florian Urmetzer explains how Transport for London has used ecosystem mapping to identify relationships and value exchanges for better results in planning a large infrastructure project.
Co-creation is a core capability for unleashing the immense resourcefulness of outsiders. Yet ten common co-creation myths prevent companies from seeing the potential to innovate better.
How Business Ecosystems Unleash Business Value.
The term innovate or die is now a mantra for business. But sometimes innovating without fully understanding your business ecosystem, or before your ecosystem is ready, can be a massive blunder. Dr Florian Urmetzer from the Cambridge Service Alliance explains why.
Find out how Cambridge Service Alliance (CSA) researchers constructed a framework that would allow organisations to tap into a rich source of knowledge about their customers.
The Cambridge Service Alliance have launched a new white paper 'Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain', by Jingchen Hou, Jonathan Baker-Brian, Claire Vine.
A new Executive Briefing from the Cambridge Service Alliance, 'Seven Critical Success Factors in the Shift to Services, sets out a roadmap for making the shift to services journey.
At the Cambridge Service Alliance we are exploring new service-based business models and, in particular, what the business to business (B2B) world needs to learn from consumer-focused companies.
This executive briefing authored by Ivanka Visnjic, Taija Turunen and Andy Neely from the Cambridge Service Alliance, looks at the process of service innovation in an attempt to improve the way that service and product-service providers develop new services.
New research led by Prefessor Andy Neely, Director of the Cambridge Service Alliance (CSA) argues that a shift to services is vital for UK industry.
Professor Andy Neely, Director of the Cambridge Service Alliance and the Royal Academy of Engineering Professor of Complex Services at the University of Cambridge, reflects on some of the key trends in servitization and the strategic choices facing today's manufacturers.
Many manufacturers are choosing to adopt a service-based model to create new and longer-term revenue streams. But how will servitization evolve in the future and affect businesses and consumers?
Businesses are increasingly looking to sell services rather than products as they respond to strategic, economic and even environmental factors.
The Cambridge Service Alliance, part of the Institute for Manufacturing is committed to helping organisations develop new revenue streams through improved services.
- 3D printing
- Advanced manufacturing
- Big Data and the new analytics
- Business model innovation
- Business strategy & performance
- Business tools
- Design for transformation
- Developing people
- Digital manufacturing
- Ecosystem mapping
- Global supply chains
- Innovation and IP management
- Managing risk
- Manufacturing a better world
- Manufacturing matters
- Open Innovation
- Strategic asset management
- Technology and innovation policy
- Technology management