Do not fall prey to business ecosystem failure

The term innovate or die is now a mantra for business. But sometimes innovating without fully understanding your business ecosystem, or before your ecosystem is ready, can be a massive blunder. Dr Florian Urmetzer from the Cambridge Service Alliance explains why.

10 myths about co-creation

Co-creation is a core capability for unleashing the immense resourcefulness of outsiders. Yet ten common co-creation myths prevent companies from seeing the potential to innovate better.


Feedback from the Frontline: Engaging front-line employees in service innovation

Find out how Cambridge Service Alliance (CSA) researchers constructed a framework that would allow organisations to tap into a rich source of knowledge about their customers.

Supplying innovation: unlocking innovation in the supply chain

The Cambridge Service Alliance have launched a new white paper 'Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain', by Jingchen Hou, Jonathan Baker-Brian, Claire Vine.

Seven Critical Success Factors in the Shift to Services

A new Executive Briefing from the Cambridge Service Alliance, 'Seven Critical Success Factors in the Shift to Services, sets out a roadmap for making the shift to services journey.

Understanding the customer: new service-based business models

At the Cambridge Service Alliance we are exploring new service-based business models and, in particular, what the business to business (B2B) world needs to learn from consumer-focused companies.

When Innovation Follows Promise - Why service innovation is different, and why that matters

This executive briefing authored by Ivanka Visnjic, Taija Turunen and Andy Neely from the Cambridge Service Alliance, looks at the process of service innovation in an attempt to improve the way that service and product-service providers develop new services.

Shift to service is 'vital' for UK industry

New research led by Prefessor Andy Neely, Director of the Cambridge Service Alliance (CSA) argues that a shift to services is vital for UK industry.

Making the shift to services

Professor Andy Neely, Director of the Cambridge Service Alliance and the Royal Academy of Engineering Professor of Complex Services at the University of Cambridge, reflects on some of the key trends in servitization and the strategic choices facing today's manufacturers.

Collaborate to Innovate

How Business Ecosystems Unleash Business Value.

What is the future of servitization?

Many manufacturers are choosing to adopt a service-based model to create new and longer-term revenue streams. But how will servitization evolve in the future and affect businesses and consumers?

The challenge of selling services

Businesses are increasingly looking to sell services rather than products as they respond to strategic, economic and even environmental factors.

Add a service dimension to your business

The Cambridge Service Alliance, part of the Institute for Manufacturing is committed to helping organisations develop new revenue streams through improved services.

For further information please contact:

Marketing and Communications Team

T: +44 (0)1223 766141