Design Management Tools and Techniques

The tools listed below are organised according to the Key Design Activities of the Design Maturity Model.

Some may be familiar under these or similar names. Others, such as 'Process on a page' have been developed during the GDP project in response to company needs. The key goals of many of these design tools are to:

  • bring together opinions, experiences and perspectives from around the business and support teamwork
  • encourage a customer focus and customer involvement
  • promote creativity and divergence when developing alternatives
  • encourage decision making based on information rather than prejudice or gut-feel


Market understanding

User understanding & involvement

Product definition

Concept design & Prototyping

Design for production

Project generation

Process & project management


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