Stakeholder selection & planning matrix
The most important part of any user/customer/stakeholder investigation is planning. Before committing time and resources to requirements capture, it is useful to plan: How many stakeholders are to be involved from how many different organisations? Are there any lead users involved? What type of stakeholders are to be involved? What mix of internal and external stakeholders? Who is to be involved from the design team?
The stakeholder selection and planning matrix helps to structure, formalise and communicate this essential planning step and key elements include:
Stakeholder type
Recognising that there are a range of different types of stakeholder who may be in a position to provide valuable input.
Stakeholders description
Is the stakeholder a buyer, consumer, heavy user or light user. It can be useful to base the stakeholder description on the 'names' assigned to the market segments.
Number of lead users and users
Lead users are those who face requirements that will be in the market place in the future. It is useful to formally consider who the lead users are
Number of companies / sites
It may be that several stakeholder types can be accessed through just one company or site visit
Team
Who is to be involved in the research?
For more information, please contact:
T: +44 1223 764830
