Cross-functional integration of R&D and IP - influence of inter-functional citizenship behaviors on the innovation process
Scholars have long emphasized the importance of cross-functional teams for the purpose of successful innovation. Some argue that a cross-functional team is essential for product success but recent findings and also mention the inconsistency of research findings. The conflict potential in cross-functional interactions are present due to the problem of heterogenic goals, activities and knowledge.
The concept of organisational citizenship behaviour is grounded on the premise that individual, citizenship-like behaviour supports the effective functioning of the organization. OCB is, despite its appearance in the 80’s, still an emerging stream of research with multiple adaptations and conceptualisations. We aim to develop a novel measurement model based on the OCB theory with a distinct departmental directionality in order to measure behavioural disequilibrium in cross-functional activities.
Project lead: Cihat Cengiz