Design for Assembly


Are you ready to make a step change in the efficiency of your assembly line? Good design can greatly simplify the process of manufacturing a product, resulting in significant reductions in cost and assembly time.




This course covers the IfM’s proven approach to improving product design to make production line assembly as easy as possible – dramatically increasing the number of units you can make and the speed with which you can make them. Bespoke courses delivered using this approach have resulted in assembly times being cut by more than half and generated significant increases in productivity and quality. The course is suitable whatever the scale of production or size of the products.


What you will learn

  • Consider targets for improvement – what should you be aiming for?
  • The principles of design for assembly
  • Take apart a product and put it back together to see what works and what doesn’t by applying the principles
  • How to identify potential product design problems and potential improvements that could be implemented
  • Review of the assembly line process, considering key metrics such as the production rate, total work in involved, takt times etc
  • How to benchmark against industry designs
  • Decide on an action plan to incorporate a step-change in a product's change a product’s design and assembly process
  • Assimilate knowledge of key design rules

Who should attend?

  • Engineers
  • Design Managers
  • Product Managers
  • Production/Factory Managers


Course presenters


Dr James MoultrieDr James Moultrie

Dr James Moultrie is a Senior Lecturer in Design Management. James has a background in both industrial design and mechanical engineering. Before joining academia, James had an industrial career, as a project manager, senior engineer and marketing product manager. In industry he was responsible for numerous projects, including metrology instruments and a range of lenses for the movie industry.


Colin Haden

Colin Haden in an Industrial Fellow in ECS and was previously with the BOC and The Linde Group, having held senior management and functional roles in operations, technical, marketing and business development within global functions and operating businesses. He was Head of the CoE for Gases Packaging team which won two Red Dot Awards for product design and was recognised for his work to develop tools and methodologies for market assessment, strategy planning and channel management.


More information


This content on this course is based on the research and practice activtities at the Design Management Group


Bespoke programmes

This course can be delivered in-house with design and engineering teams. During the course we review your product design and assembly processes and identify areas for improvement. You end up with a clear action plan and your designers and engineers acquire the knowledge and skills to use the same approach on products developed in the future.

Please contact us for further information (email - or call +44 (0) 1223 766141).


Continuing Professional Development (CPD)

This event may contribute towards your Continuing Professional Development (CPD) as part of the your professional institution's monitoring scheme.


University of Cambridge endorsement

IfM open courses are endorsed by the Board of Executive and Professional Education.






Key details

Duration: One day


Cost: £1000 plus VAT to include all daytime refreshments and course materials.


Earlybird fee: £900 plus VAT (until one month before the course)


Location: Institute for Manufacturing (IfM), Cambridge (view map and directions)


IfM members and alumni are entitled to a 10% discount off the course fees. For details of our membership scheme see click here.


Booking confirmation and cancellation policy.


No dates currently available.

For further information please contact:

Kat Robertson

T: +44 (0)1223 766141