The organic food supply system in Europe must rank among one of the most important in terms of trust. Citizens make purchasing choices around organic food based on a wide range of issues which include sustainability, ethics, food safety and nutrition. On a global basis the amount of fraud occurring in the organic supply system is growing rapidly and issues are appearing on a weekly basis. The potential to totally undermine citizen trust in organic food is a real and present danger. We have an enormous opportunity though EIT-food to implement a number of cutting-edge technologies that will make the organic food system must more resilient to fraud, much more transparent and drive the safety and micro-nutritional aspects of the system.
CIM will: (i) develop product specific (i.e. beef, vegetables) supply chain maps showing supply network structure, along with the flow of material, resources and consumption patterns; (ii) explore opportunities for modelling of supply chains using near-real time digital information based on available data triggers within the data platform, and the introduction of digital technologies to support enhanced product integrity and transparency; (iii) capture latest data from digital technology pilots in support of the business case for digitalisation of supply chains.