Roadmapping for digital transformation - take part in IfM research

The Centre for Technology Management is offering the opportunity for an organisation to participate in their research programme – specifically helping to plan/enhance digital transformation initiatives through the use of roadmapping.


Roadmapping for digital transformation

Ahmed Al-Ali, a 3rd year PhD student, under the supervision of Dr. Rob Phaal, has developed a roadmapping framework and approach customized to support digital transformation initiatives. Ahmed is looking to work with an organisation as a research engagement, applying the new framework and approach to help them consider, plan and map their digital journey.


This research opportunity has a structured engagement approach and contains a core element of 1 – 2 days digital design sprint workshop. The main outcome of the workshop is a first cut digital transformation roadmap with clear next steps for the participating organisation. The workshop can take place at the IfM or on-site. The diagram below gives information on the collaboration timeline and expected commitment.



Take part

To be considered for this free research opportunity, please contact Ahmed directly by email ( before 31 January 2019. Ahmed will then select one organisation to take part in this project.


More on Roadmapping


Roadmapping Courses

Roadmapping at the IfM

Date published

28 November 2018

For further information please contact:

Ahmed Al-Ali


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