At the Cambridge Service Alliance we are exploring new service-based business models and, in particular, what the business to business (B2B) world needs to learn from consumer-focused companies.

In a world of data enabled ecosystems - Podcasts, presentations and posters.

Big data has been touted as the 'new oil for business', representing incredible potential financial rewards. How should they go about using it, asks Professor Andy Neely.

Podcast Interview with Dr Veronica Martinez on 'Making the Shift to Services in the Animal Health Industry'.

Dr Mohamed Zaki describes recent research from the Cambridge Service Alliance into data-driven business models.

On 14 May, the IfM held its annual Briefing Day – attended by more than 150 senior industrialists and policymakers who heard about the IfM’s latest research and the work it is doing with industry and government.