The IfM relaunches its NPI club

The IfM is relaunching its New Product Introduction (NPI) club with a meeting on 3rd June at the IfM's premises in Mill Lane.


The meeting will focus on 'Rapid new product introduction aided by innovation service providers'. Karl Drage, co-founder and COO of Exertris, will describe how an idea to make exercise more fun led to the design and development of a revolutionary exercise bike.  The bike, which featured on Tomorrow's World, incorporates a video game device such that progress through the game depends on the amount of energy expended. Two product design consultancies provided prototyping, ethnographic research, ergonomics and product engineering. The design of key mechanical and electronic modules was sub-contracted to specialist  providers, the application software was developed in-house, and the final product was produced by a number of contract manufacturing service providers.

The meeting is free and all with an interest in new product introduction are welcome.


The meeting starts at 17.30 and continues until 20.00, with a break for a buffet supper. 

Date published

27 May 2004

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