RFID award for IfM visiting researcher
(Left to right)
Prof. Elgar Fleisch, Jasser Al-Kassab,
Prof. Frédéric Thiesse of the St Gallen team
An IfM visiting researcher has been awarded the prestigious EHI Science Award as part of a team looking at the business value of RFID technology in the retail sector.
Jasser Al-Kassab, is currently working with Andy Neely of the IfM on how Radio Frequency Identification technology can measure performance in busy trading environments.
Mr Al-Kassab was part of the successful University of St Gallen (ITEM-HSG), Auto-ID lab team which won the €20,000 Science prize for Co-operation with major international retailer the Metro Group.
The team’s co-operation project illustrated the potential RFID has for optimising and improving the layout of stores, managing inventory, improving category management, and provided new knowledge about customer behaviour.
9 March 2010