Global leaders in business and academia call for new focus on service innovation
The University of Cambridge and IBM today release a report that challenges governments, businesses and universities to drive increased support and funding for service innovation. Service innovation aims to improve the numerous service systems that we encounter every day, through changes in the way that technology, people, organisations and information work.
The report, based on an international symposium sponsored by IBM and BAE Systems and held at Cambridge last summer, calls for a doubling of the funding for service education and research to ensure future economic prosperity and global competitiveness. More than 100 of the world’s leading academics and business leaders contributed to the report.
Entitled Succeeding through Service Innovation, the report highlights the fact that service systems such as transport, communications and healthcare now form the major part of the modern economy, but suffer from a lack of support compared to technology research.
To download the executive summary or the full paper, please see here.