Funding success: Manufacturing in the metaverse

The IfM's Dr Nikolai Kazantsev and Prof. Chander Velu are delighted to share that their research proposal: 'Manufacturing in the metaverse: Conceptual model and future research directions' has been supported by InterAct.


The industrial metaverse uses virtual and augmented reality to blend the physical and digital worlds to transform how businesses design, manufacture and interact with objects.


The project aims to provide a coherent interdisciplinary summary of established knowledge from academia and practice on the application and potential benefits of a metaverse in manufacturing, mainly focusing on bridging technical and social insights.


"Highly promising results are expected for the intersection of resilience and sustainability," said Nikolai. "For example, simulation of demand shocks and fluctuations in the virtual world (stress testing) can bring more awareness about the feasibility of responses.


"Moreover, carbon emission and energy consumption within these responses are invisible in the real world but visible in the metaverse. Hence, the metaverse can be used to raise awareness of manufacturing systems about their energy consumption, sources of this energy, and the carbon effects." 


The project will start on 5th June and will finish with a public event in September 2023.



The team is open for collaborations on this research. Please contact if you are interested.


In particular, they are keen to find:

  • Industrial partners who have already applied some elements of virtual reality or want to do so soon, but are unclear on how to progress due to the perceived risks or unclear benefits of the technology.
    • Could be technology providers, such as Vuforia, Hololens (MST), Meta or creators of alternative augmented reality glasses.


  • Early career researchers or PhD students who are interested in understanding the metaverse for manufacturing.


The purpose of a potential collaboration would be to better inform research on the positioning of the metaverse as a technological tool in manufacturing.


For industrial partners, we can offer early access to findings and an invitation to attend the day event at the IfM or one of the Cambridge colleges on 19th September (details tbc.). There is some funding available for ECR or PhD students to cover the related research work.



InterAct is a £4.4 million, Made Smarter Innovation funded, Economic and Social Research Council-led network that aims to bring together economic and social scientists, UK manufacturers, and digital technology providers to address the human issues resulting from the diffusion of new technologies in the industry. 

Date published

25 May 2023

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