IfM Briefing: Strategic approaches to digitalisation

12 November 2019, 16.30-19.00, Liverpool

We are pleased to be bringing our first ‘digital’ IfM Briefing in the series to Liverpool as part of Digital Manufacturing Week.


New and emerging technologies present huge opportunities for businesses. But how can companies identify and capitalise on these opportunities, while remaining squarely focused on business strategy and on delivering customer value? And how can they respond to challenges such as the cost and complexity of digitalisation, skills requirements, and disruption from new market entrants?


In this short, focused Briefing for manufacturing decision-makers and policy practitioners, we provide insights from the latest thinking and research from the Institute for Manufacturing around successful strategies for digitalisation.

Drawing on case studies from industry and from international practice, the event will explore frameworks and real examples that can help decision makers to develop strategic approaches for digitalisation initiatives.


The audience will be invited to join the discussion in a panel session, and will have the opportunity to share experiences and insights both with Cambridge academics, and their industrial peers during a networking reception.


We invite manufacturers and policy practitioners to this event, as we address the opportunities and challenges faced by firms when implementing digital technologies.


Book your place via Eventbrite



Agenda  |  16:30 - 19:00

  • Arrival, networking and refreshments

  • Welcome & introduction – Prof. Tim Minshall

  • Speakers to be announced shortly 

  • Panel discussion  

Why attend?

This Briefing will bring together practitioners and researchers to discuss and share insights and best practice. Participants will leave with ideas, inspiration, priorities and strategies for implementation.





This Briefing will be held at Sensor City in Liverpool, co-located with Digital Manufacturing Week (DMW), part of DMW Fringe. 


The Insitute for Manufacturing are the chosen Knowledge Partner for DMW, to find out more about our involvement in this UK's largest digital manufacturing exhibition, visit the DMW page on our website


The host venue, Sensor City - a global hub for the development of sensor and IoT technologies - are also a supporting partner at DMW. They are a purpose-built innovation hub offering start-ups, scale-ups and larger corporates the technical expertise, business support and international platform needed to collaborate, innovate, fund and promote sensor solutions at pace.






IfM Briefing Series


This event is part of the IfM Briefing Series, thought-provoking events that tackle real challenges. 


Each event is tailored to a defined audience, focussing on a specific topic, bringing together expertise in that topic to address common challenges in manufacturing.


View the rest of the series > 






For further information please contact:

IfM Events

T: 01223 766141


Event location

Venue: Sensor City, 31 Russell Street, Liverpool, L3 5LJ

Advanced Engineering

Wed 30 to Thu 31 October 2019

Digital Manufacturing Week

Tue 12 to Fri 15 November 2019