Strategic planning for digital transformation [WEBINAR]

Digital transformation in competitive global industry is a race to the future, with success demanding the alignment of various system and functional perspectives. Firms need to ensure that both commercial and technical aspects are considered together, often involving strategic alignment with supplier developments.This does not just involve alignment of purpose, but also alignment in time - i.e. synchronisation.


Digital transformation is particularly challenging in this regard, given the very different clock speeds of digital vs production technology. Roadmapping is a widely used visual management technique that is ideally suited to tackling these challenges, as the structure of roadmaps incorporates both systems thinking, with time as an explicit dimension.


In this webinar Dr Rob Phaal:

  • explores the concept and practice of strategic roadmapping
  • looks at how roadmapping can be applied to support digital transformation
  • provides examples of how roadmapping has been used in different contexts to support long-term strategic planning




Find out more about roadmapping at the IfM and how it could benefit your organisation. 





This is the 1st webinar in a three-part series in association with The Manufacturer in the lead up to Digital Manufacturing Week 2019.


The 2nd webinar in the series was on 'Digital manufacturing, on a shoestring budget' by Professor Duncan McFarlane and the 3rd webinar focused on 'Ecosystems thinking for strategic planning' by Dr Florian Urmetzer.


You can also read our write up from Digital Manufacturing Week, including updates on all of our activities in Liverpool.