Servitization Articles
Making the shift to services
Professor Andy Neely, Director of the Cambridge Service Alliance and the Royal Academy of Engineering Professor of Complex Services at the University of Cambridge, reflects on some of the key trends in servitization and the strategic choices facing today's manufacturers.
Shift to service is 'vital' for UK industry
New research led by Prefessor Andy Neely, Director of the Cambridge Service Alliance (CSA) argues that a shift to services is vital for UK industry.
Understanding the customer: new service-based business models
At the Cambridge Service Alliance we are exploring new service-based business models and, in particular, what the business to business (B2B) world needs to learn from consumer-focused companies.
Do not fall prey to business ecosystem failure
The term innovate or die is now a mantra for business. But sometimes innovating without fully understanding your business ecosystem, or before your ecosystem is ready, can be a massive blunder. Dr Florian Urmetzer from the Cambridge Service Alliance explains why.
10 myths about co-creation
Co-creation is a core capability for unleashing the immense resourcefulness of outsiders. Yet ten common co-creation myths prevent companies from seeing the potential to innovate better.
How TfL is mapping relationships for better results
Dr Florian Urmetzer explains how Transport for London has used ecosystem mapping to identify relationships and value exchanges for better results in planning a large infrastructure project.
Customer experience: Connecting the digital, physical and social
Digital technologies are transforming the ways in which companies can interact with their customers. Dr Mohamed Zaki shares insights on connecting the digital, physical and social spaces of customer experience.
Blockchain: Developing a pilot that delivered business results
How can new technologies be tested to demonstrate effectiveness? Dr Veronica Martinez explains how a pilot project at Caterpillar demonstrated the value of a solution based on blockchain to solve business problems.
Do you know what your customers really think about you?
Research carried out by the Cambridge Service Alliance has shown that widely used methods for measuring customer satisfaction do not really tell you what your customers are thinking. Dr Mohamed Zaki and Professor Janet McColl-Kennedy, have devised a better way of understanding the customer experience.
To remain competitive, aerospace companies need to get digital twins right
As the importance of digital twins grows, most companies still have work to do to fully capitalise on their use.
