Dr. Louisa Yee Sum Lee holds the position of Associate Professor and Head of Global Business and Marketing at the Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University. She earned her Ph.D. in Tourism Management from James Cook University, Australia as well as her M.Phil. and undergraduate degrees from The Hong Kong Polytechnic University.

Before joining academia, Louisa gained valuable industry experience working at a business hotel in Hong Kong and at the Pacific Asia Travel Association in Thailand. She also provided consultancy services to Tourism Port Douglas and Daintree, Australia. These experiences inspired her research interests, which centre on tourists' experiences and cultural heritage management. Her work has been published in reputable journals and has received a competitive research grant from the Hong Kong Research Grants Council. Since 2018, she has been serving on the Editorial Board of the Journal of Tourism Futures and is a technical advisor (Tourism) of the Employees Retraining Board in Hong Kong. Louisa is also a board member for The Asia-Pacific Council on Hotel, Restaurant & Institutional Education (APacCHRIE) and a Certified Hospitality Educator awarded by the American Hotel and Lodging Association Educational Institute.

Louisa is currently a Visiting Scholar at the University of Cambridge.