Professor Stephan Henneberg is the Visiting Academic Fellow at the Cambridge Service Alliance, as well as Chair Professor of Marketing and Strategy, Head of the Marketing Department, and Director of the Business Ecosystems Research Group (BERG) at Queen Mary University of London. As part of the Cambridge Service Alliance, Stephan leads the stream on Digital Transformation.  Before joining Queen Mary, he held academic appointments at Manchester Business School (MBS), University of Manchester, and at the School of Management, University of Bath. He has degrees in Management Studies, Philosophy, Political Sciences, and Economics, and obtained his PhD in Marketing from the Judge Business School, University of Cambridge. Before coming back to academia, he worked in senior positions as a management consultant with A.T. Kearney and McKinsey & Co. Stephan's research interests are in the area of business marketing and supply chain management, as well as business strategy, e.g. covering topics such as business relationships and networks, supply chain integration, business model innovation through digitalisation (industry 4.0), and service infusion.