Serena joined the Centre for Technology Management in September 2015. Her research focuses in the areas of Strategic Technology Management and Technology Enterprise. More specifically, her research interests include strategies to support companies in commercialising their innovations.
Currently Serena is a project manager for MAKEit an EIT Food co-funded project. It aims to build an infra-structure to hack simpler and smarter food supply chains bringing together industry, stakeholders and makerspaces across Europe. This will be achieved through the development of hackathons addressing ‘Big Societal Problems’ (e.g. sugar consumption). Over the time, the project will develop and test a protocol for hackathons, based on the challenges faced by the food and beverage industry.
She is a recipient of an EPSRC IAA Knowledge Transfer Fellowship doing a secondment at The Procter& Gamble Company and PepsiCo International. She did research for the companies on technology and innovation management with focus on strategies and business models for digital manufacturing.
Serena completed a Ph.D. from the Department of Business Studies at Roma Tre University with a thesis on emerging technologies and their influence on business model dynamics, where she focused on 3D printing applications in the food industry. She graduated in Strategy and Management at Roma Tre University (Italy) and she has conducted part of the research for her master thesis at the Haas School of Business at UC Berkeley. Serena has spent the last year of the Ph.D. as academic visitor at the Centre for Technology Management at the University of Cambridge.