Serena joined the Centre for Technology Management in September 2015. Her research focuses in the areas of Strategic Technology Management and Technology Enterprise. More specifically, her research interests include strategies to support companies in commercialising their innovations.
Currently Serena is doing a secondment at The Procter& Gamble Company and PepsiCo International doing research for the companies on technology and innovation management with focus on strategies and business models for digital manufacturing.
She is a recipient of an EPSRC IAA Knowledge Transfer Fellowship.
Serena completed a Ph.D. from the Department of Business Studies at Roma Tre University with a thesis on emerging technologies and their influence on business model dynamics, where she focused on 3D printing applications in the food industry. She graduated in Strategy and Management at Roma Tre University (Italy) and she has conducted part of the research for her master thesis at the Haas School of Business at UC Berkeley. Serena has spent the last year of the Ph.D. as academic visitor at the Centre for Technology Management at the University of Cambridge.