Background

Runhua is a PhD student at the Swiss Federal Institute of Technology Zürich (ETH Zürich), Switzerland. He obtained his MSc in Communication Electronics with high distinction at the TU Munich. At the same time he also obtained an honour degree in Technology Management at the Centre for Digital Technology & Management, a joint institution of LMU and TU Munich.

His BSc in engineering at the Tongji University, China focused on electronic and information engineering. From 2007 to 2010, he worked for three years as a hardware engineer at IBM in Shanghai, China. During his master study in Germany, he worked as a venture investment analyst at Senovo, and a software engineer at Fujitsu Technology Solution in Munich.

Research interests

• Internet of Things technologies
• Machine learning applications
• Mobile consumer behaviour

Publications

Xu, R., Frey, R.M., Fleisch, E., Ilic, A. 2016. "Understanding the Impact of Personality Traits on Mobile App Adoption – Insights from a Large-Scale Field Study." Computers in Human Behaviour.

Xu, R., Frey, R.M., Ilic, A. 2016. "Individual Differences and Mobile Service Adoption: An Empirical Analysis." IEEE Big Data Service Conference, Oxford, UK.

Frey, R.M., Xu, R., Ilic, A. 2015. "Reality-Mining with Smartphones: Detecting and Predicting Life Events based on App Installation Behaviour.” Honored as a Breakout Paper. International Conference on Information Systems (ICIS), Fort Worth, United States,

Xu, R., Frey, R.M., Vuckovac, D., Ilic, A. 2015. "Towards Understanding The Impact of Personality Traits on Mobile App Adoption – A Scalable Approach." 23rd European Conference on Information Systems (ECIS), Münster, Germany

Xu, R., Ilic, A. 2014. "Product as a Service: Enabling Physical Products as Service End-Points." 35th International Conference on Information Systems (ICIS 2014), Auckland, New Zealand.

Xu, R., Ilic, A. 2014. "Measuring and Mitigating Product Data Inaccuracy in Online Retailing." 15th International Conference on Web Information System Engineering (WISE), Thessaloniki, Greece.