Markus Schmitz is a visiting student at the University of Cambridge, where he undertakes a period of research under the supervision of Dr. Frank Tietze from the Department of Engineering. His research focuses on innovative business models and their implementation in established companies. He is in the final year of his master's degree in Business Administration and Mechanical Engineering at RWTH Aachen University. Prior to that, he completed a master's degree in Management Science and Engineering at Tsinghua University in Beijing.