Dr Minna Lammi
Minna Lammi joined the Centre for Industrial Sustainability in April 2016. She is an expert in social construction of consumption and changes towards more sustainable practices in consumer society. She is a PI at the University of Helsinki and is currently involved in two research projects exploring business models in emerging circular economy:
- The CloseLoop project is an ambitious Circular Economy initiative that focuses on closing the loop of the high-added-value materials in the secondary circle of materials flow, in order to decrease the demand of primary raw materials and to support generation of carbon neutral societies. The project has leading expertise in technical innovations for closing the loop, discovering economic business models, and understanding societal behavior. Minna’s research group focuses on public and private consumption in CE and innovative business models.
- The AARRE project focuses on user-driven business models of CE, more specifically exploringconsumer’s view point. It is concerned with solving how to transform the invisible global value of the Circular Economy into the successful: 1) business boost of existing companies, 2) new business of emerging companies. AARRE runs rapid experiments so as to demonstrate these business opportunities, consumer acceptance and the environmental impacts of different business models.
Minna is also a reviewer for the International Journal of Marketing Studies and International Journal of Consumer Studies. She is a vice chairman in Nordic media research conference NordMedia.
She holds the title of Docent (Adjunct Professor) both in political science (University of Helsinki) and communication studies (University of Vaasa) and has a long experience not only in research but also in journalism, publication and PR.
- Sustainability in consumer society
- Consumer practices
- Sustainable business models
- Sustainable value creation
- Social construction of consumption
- Media and film
Prior to undertaking her doctorate Minna Lammi worked as a newspaper journalist and later on as a journalist with her own company. She focused on consumer and economic matters during her journalistic years. She has worked for the Ministry of the Environment and as a journalist e.g. for Helsingin Sanomat. She has also supervised several newspaper series about consumer matters e.g. for Helsingin and Turun Sanomat.
She holds a PhD in political science from the University of Helsinki (Finland) that she obtained in 2006. Her PhD focuses on Finnish civic educational short films dealing with consumption issues from the 1920’s through to 1969. The study examines how short films introduced the patterns and requirements of modern consumer society to the Finnish public. Over the period under scrutiny, short films were used to help the public to accept and appreciate industrial goods and make them internalise the notions of planning and saving. The ideological change from an agrarian to consumer society took place in the context of old agricultural ideas of self-sufficiency; these ideas did not need a major modification in order to meet the requirements of rational and economizing consumerism.
After her PhD Minna Lammi worked as a Head of research in National Consumer Research Centre until 2014, when the Centre joined University of Helsinki. At the National Consumer Research Centre, her research group focused on innovations and sustainable consumption. She was also responsible for publications and PR and has edited several books. She has a long history of cooperating with politicians, civil servants and the business community in consumer policy areas and participation. She participates in societal preparatory and policy-related processes through discussions and seminars. In 2012 she was in Birkbeck, University of London as an Honorary Research Fellow.
Mika Pantzar, Minna Lammi (forthcoming 2016) Towards rhythm-sensitive data economy. In Franck Cocohoy, Johan Hagberg, Niklas Hansson and Magdalena Petersson McIntyre (eds.) Digitalizing Consumption. Routledge.
Petteri Repo, Kaarina Hyvönen, Minna Lammi (2016) Light electric vehicles: substitution and future uses. International Scientific Conference on Mobility and Transport Transforming Urban Mobility.
Maria Antikainen, Minna Lammi, Taru Hakanen (2016) Consumer service innovation in a circular economy – the customer value perspective. ICServ 2016.
Minna Lammi, Päivi Timonen (2016) Kekkonen kättelee sekä itää että länttä
—Kekkonen ensimmäisenä presidenttikautenaan Finlandia-katsauksissa. Lähikuva 2016 (On a voyage with Kekkonen. Finlandia news reels as instruments of persuasion during Kekkonen’s first presidency)
Vänskä A, Lammi M “Miksi muoti muuttuu?” (forthcoming) (Why does fashion change?) in Turunen A (ed), Pukeutumiskirja (Dressing-up Book). Unpublished manuscript.
Petteri Repo, Kaarina Hyvönen, Minna Lammi (2015) Sähköinen liikkuminen murroksessa: kuluttajat, sosiotekninen muutos ja tulevaisuuden kevyet kulkuneuvot. Kulutustutkimus.Nyt : Kulutustutkimuksen seuran julkaisu. 2015; (9): 30-48. (Light electric traffic: consumers, sociotechnical change and future of light vehicles)
Maria Antikainen, Minna Lammi, Harri Paloheimo, Timo Rüppel, Katri Valokari (2015) Towards Circular Economy Business Models: Consumer Acceptance of Novel Services. The ISPIM Innovation Summit, Brisbane, Australia.
Minna Lammi, Päivi Timonen (2013) Economy in Finnish newsreels.
Finlandia neewsreels building up shared imagery in 1950s and early 1960s. In Visa Heinonen, Matti Peltonen (eds.) Between East and West. Helsinki, SKS.
Minna Lammi, Päivi Timonen (2013) Imagining Economy and Consumption in Finnish newsreels in the 1950s and early 1960s. In Making sense of Consumption. Proceedings of the 2nd Nordic Conference on Consumer Research. Göteborg, Sweden.
Juha Oksanen, Minna Lammi, Torsti Loikkanen, Mikko Rask, Petteri Repo, Päivi Timonen (2012) Experience innovation: co-creating value with users. Espoo, VTT.
Johanna Mäkelä, Kjersti Lillebø, Minna Lammi (eds.) (2011) Nordic young health : possibilities and barriers for new, healthy concepts in the fast food sector. Oslo, Nordic Innovation.
Minna Lammi, Petteri Repo, Päivi Timonen (2011) Consumerism and Citizenship in the Context of Climate Change. In Mikko Rask, Richard Worthington, Minna Lammi (eds.) Citizen Participation in Global Environmental Governance. London, Earthscan, Taylor & Francis Group.
Mikko Rask, Richard Worthington, Minna Lammi (eds.) (2011) Citizen Participation in Global Environmental Governance. London, Earthscan, Taylor & Francis Group.
Minna Lammi, Mika Pantzar (2010) Feelings of trust: how educational short films turned suspicion into feelings of trust in industry in the 1920s and 1930s. In Pirjo Laaksonen, Henna Jyrinki (eds.) The roots and fruits of the Nordic consumer research. Vaasan yliopiston julkaisuja. Selvityksiä ja raportteja. Proceedings of the University of Vaasa. Reports 2010; (163): 153-172
Minna Lammi, Päivi Timonen (2010) From production to consumption: the reshaping of gardening ideals in the modern consumer societies of Finland and Great Britain. In Pirjo Laaksonen, Henna Jyrinki (eds.) The roots and fruits of the Nordic consumer research. Vaasan yliopiston julkaisuja. Selvityksiä ja raportteja. Proceedings of the University of Vaasa. Reports 2010; (163): 173-187
Minna Lammi, Mika Pantzar (2010) The Fabulous New Material Culture. How plastics were introduced to Finnish consumers. Österreichische Zeitschrift für Geschichtswissenschaften 2/2010: 105-129.
Minna Lammi (2009) 'Home comes first' : housing and homemaking in Finnish civic educational films during 1945-1969. International Journal of Consumer Studies 2009; 33 (5): 533-540.
Mikko Rask, Minna Lammi, Petteri Repo, Päivi Timonen (2009): Empowering tomorrow's consumers through wwviews. In: Marileena Koskela, Markus Vinnari (eds.) Future of the consumer society: Proceedings of the Conference "Future of the Consumer Society" 28-29 May 2009, Tampere, Finland. Turku: Finland Futures Research Centre. FFRC eBOOK 7 2009: 279-285.
Päivi Timonen, Petteri Repo, Mikko Rask, Minna Lammi (2009) Experience innovations for and by consumers. In: Marileena Koskela, Markus Vinnari (eds.) Future of the consumer society: Proceedings of the Conference "Future of the Consumer Society" 28-29 May 2009, Tampere, Finland. Turku: Finland Futures Research Centre. FFRC eBOOK 7 2009: 270-278.