Visiting Academic Fellow
Maicon's research focuses on exploring the digitalisation of roadmapping through the use of technologies such as touch-screen, text and speech recognition and data analytics. He is a visiting academic fellow working with Dr. Robert Phaal in CTM-IFM, University of Cambridge. Maicon is a lecturer in Strategic Innovation Management in the Institute of Science Technology, Federal University of Alfenas, Brazil. His areas of interest include: roadmapping, digitalisation, front-end of innovation, servitisation and strategy as practice. In addition to the academic experience, he has also been involved in industrial projects and trainings related to his areas of interest, in particular to roadmapping.