Mingjin Guo pursues her PhD study under the supervision of Dr Frank Tietze. Her research interests include IP (Intellectual Property) strategies and Product Service Systems (PSS).
She obtained a bachelor's degree in civil engineering in Tsinghua University and a bachelor's degree (double major degree) in economics in Peking University in 2014. Then she studied in MPhil in Energy Technologies in University of Cambridge during 2014-2015.
Research project: Aligning IP strategy with the business model
This research intends to explore the impact of the business model on IP strategy and interrelations between the two aspects, i.e. how to align IP strategy with the business model to exploit IP’s value. The objective of the research is to first improve the understanding of how business models influence firms’ IP strategy, and further to improve the approach for firms to developing their IP strategy and aligning it with their business model to exploit IP’s business value.