Katharina Greve joined the Cambridge Service Alliance in October 2014 as a doctoral student under the supervision of Professor Andy Neely and Dr Veronica Martinez. Her major research interests revolve around co-creation in living labs. The objective of Katharina’s doctoral research is to explore how companies can engage successfully in customer co-creation in living labs. Her doctoral research is sponsored by EPSRC.
Katharina holds a MSc in Management, Organisations and Governance with Distinction from the London School of Economics and Political Science and a BA (Hons) in International Business with a first class degree from the University of Greenwich. Prior to her undergraduate degree, she completed an apprenticeship as an Office Administrator at Ribes Kunststofftechnik in Germany and worked as Cultural Representative for Walt Disney World in the USA. Whilst completing her postgraduate degree, Katharina worked as an independent consultant for Bloomberg LP in the UK.
Keywords: Co-Creation, Open Innovation, Living Lab.