Dr Doroteya Vladimirova

Senior Research Associate

Doroteya Vladimirova is Director of the Regenerative Business Models Programme at the Institute for Manufacturing, University of Cambridge, and Visiting Professor at the Cranfield University School of Management. Doroteya is a Fellow of the Cambridge Institute for Sustainability Leadership (CISL) and a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (FRSA).


Doroteya’s work is driven by the most pressing global challenges related to climate emergency, depleting finite natural resources, protecting ecosystems, reducing poverty, and enhancing wellbeing, and more specifically, how industry is responding to these challenges to turn them into opportunities for regeneration of communities and nature.


Doroteya is a multi-disciplinary qualitative scholar and a futurist. Her current research involves re-modelling business futures and discovering regenerative business principles and practices for transformational change.


Current research areas


  • New Business Models
  • Sustainable Value Innovation
  • Circular Entrepreneurship
  • Circular Supply Chains


Doroteya is the Principal Investigator on the Tsinghua - Cambridge Joint Research Initiative project entitled ‘Innovation for Sustainability: Circular Entrepreneurship comparison between UK and China’. She is also leading transformations research in the CHANEL - Cambridge partnership.


Doroteya conducts real world experiments with cleantech and fashion SMEs to help them design sustainable business models and configure circular supply chains. She supports the CISL Accelerator to Net Zero for SMEs. She advises founders, CEOs and senior leadership of global brands how to prepare their organisations for uncertain futures.


Research into Practice


Doroteya works closely with industry and translates her academic research into business practice. She has developed a methodology comprised of a suite of tools that help students and clients discover previously concealed opportunities to innovate and scale without harming communities and finite resources. One of her tools - the Sustainable Value Proposition Builder - was developed to integrate sustainability principles into the design and communication of multi-stakeholder value propositions.


Doroteya applies her methodology in a series of interactive workshops, which she runs all over the world and online with purpose-driven entrepreneurs, sustainability and circular economy champions in large organisations, and impact/climate change consultants to help them create the next wave of regenerative businesses. These sessions are hands-on and fully immersive. They are both experiential learning opportunities for teams and a proven way to gain concrete, strategic deliverables.




Doroteya is on the Faculty of the Cambridge Institute for Sustainability Leadership postgraduate programmes acting as an Academic Supervisor on the MSt in Sustainability Leadership and the PG Diploma in Sustainable Business. She also teaches on the MBA and EMBA at the Cranfield School of Management.


Doroteya is a regular invited speaker on the topics of sustainable value innovation and future business models.




Doroteya holds a PhD from Cranfield University. Her dissertation entitled Transformation of traditional manufacturers towards servitized organisations proposed a transformation model for product-centric manufacturers navigating the servitization journey towards product service systems.


Doroteya brings extensive experience to her research from her early government and industry roles. Before academia, her career spanned over a decade across the fields of international affairs and international trade with national and foreign governments, and in industry with global brands. She worked for the Ministry of Foreign Affairs and the US Commercial Service at the American Embassy in Bulgaria. At the latter, she received five Meritorious Honor Awards for her work in promoting international trade. In the private sector, she held positions with Marcus Evans and General Motors.


Select academic publications


Vladimirova, D. and Miller, K. 2021. Enablers and barriers for industrial symbiosis: lessons learnt from twenty-five case studies. The Routledge Handbook of Waste, Resources and The Circular Economy, Chapter 28, pp. 305-314.


Vladimirova, D. 2019. Building sustainable value propositions for multiple stakeholders: a practical tool. Special issue on Sustainable value creation through business models, Journal of Business Models, 7 (1), 1-8.


Geissdoerfer, M., Vladimirova, D. and Evans, S. 2018. Sustainable business model innovation: a review. Journal of Cleaner Production, 198, 401-416.


Yang, M., Vladimirova, D. and Evans, S. 2017. Creating and capturing value through sustainability. Research-Technology Management, 60 (3), 30-39.


Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. and Barlow, C.Y. 2017. Business model innovation for sustainability: towards a unified perspective for creation of sustainable business models. Business Strategy and the Environment, 26, 597-608.


Yang, M., Evans, S., Vladimirova, D. and Rana, P. 2017. Value uncaptured perspective for sustainable business model innovation. Journal of Cleaner Production, 40 (3), 1794-1804.


IfM Review Articles


Vladimirova, D. 2016. The Cambridge Value Mapping Tool. Institute for Manufacturing Review, Issue 5, p. 24.


Vladimirova, D., 2014. New business models for a sustainable future. Institute for Manufacturing Review, Issue 2, p. 15-17.

Contact Details

T: + 44 (0) 1223 764663
Share This