Dr Doroteya Vladimirova

Senior Research Associate

Doroteya Vladimirova is a Senior Research Associate at the Centre for Industrial Sustainability and a Fellow of the Cambridge Institute for Sustainability Leadership (CISL).


Doroteya’s research is driven by the most pressing global issues relating to finite natural resources, enhancing livelihoods, reducing poverty, protecting ecosystems and tackling climate change, and more specifically, how business is taking on these challenges to turn them into opportunities.


Doroteya leads research on value innovation and industrial transformations towards a sustainable future. She is interested in discovering and managing innovations that integrate sustainability into the core logic of the enterprise. Doroteya is the lead researcher on Business Models for Sustainable Industrial Systems EPSRC project aiming to build an understanding of the impact of business model innovation on the industrial system, and advance the theory and practice on business model innovations, which help companies to discover and experiment with opportunities for disruption and innovation of their current business models.


Research Interests

  • Value innovation
  • Sustainable business models
  • Transformations to sustainability
  • Servitization of manufacturing

Doroteya’s work bridges the gap between academia and industry and translates academic research into business practice. She has developed the Business Transformation Tool from her academic research. The tool provides a structured approach to turning a new value opportunity into a new business model, and helps develop action plans to de-risk long-term sustainable business transformations. 


Doroteya is a regular speaker on the topics of sustainable value creation and business model innovation for sustainability. She advises technology and social start-ups, as well as leading global businesses.




Doroteya contributes to the development and delivery of the Cambridge Institute for Sustainability Leadership graduate programmes:

  • Leads the Sustainability Leadership Lab on Business Model Innovation
  • Tutor on the Postgraduate Certificate in Sustainable Value Chains
  • Dissertation supervisor on the Master of Studies in Sustainability Leadership




Doroteya holds a PhD from Cranfield University. Her dissertation entitled Transformation of traditional manufacturers towards servitized organisations proposed a way of managing the servitization journey of product-centric manufacturers towards service-oriented business models.


Doroteya brings extensive practical experience to her research. Prior to academia, her career spanned over a decade across the fields of international affairs with national and foreign governments, and international business with global brands. She worked for the Ministry of Foreign Affairs and the American Embassy in Bulgaria. Her work in promoting international trade at the latter was recognised with five Meritorious Honor Awards. In the private sector, she worked for Marcus Evans and General Motors.


Recent academic publications


Vladimirova, D. 2017. Building value propositions for change stakeholders. Rauter, R., Zimek, M., Kiesnere, A.L., Baumgartner, R.J. (Eds.), Exploring a changing view on organising value creation: Developing New Business Models. Contributions to the 2nd International Conference on New Business Models. June 21-22, 2017, Graz, Austria, 68-71.


Yang, M., Vladimirova, D. and Evans, S. 2017. Creating and capturing value through sustainability. Research-Technology Management, 60 (3), 30-39.


Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. and Barlow, C.Y. 2017. Business model innovation for sustainability: towards a unified perspective for creation of sustainable business models. Business Strategy and the Environment, doi: 10.1002/bse.1939.


Yang, M., Evans, S., Vladimirova, D. and Rana, P. 2017. Value uncaptured perspective for sustainable business model innovation Journal of Cleaner Production, 40 (3), 1794-1804.


Vladimirova, D. 2016. Waste to wealth: the circular economy advantage. Invited review. Production Planning & Control. 28 (4), 349.


Vladimirova, D. 2015. Made to Serve. How manufacturers can compete through servitization and product-service systems. Invited review. Production Planning & Control. 26 (10), 839-840.


Yang, M., Vladimirova, D., Rana, P. and Evans, S. 2014. Sustainable value analysis tool for value creation. Asian Journal of Management Science and Applications, 1 (4), 312-332.


Despeisse, M. and Vladimirova, D., 2014. Decision making for sustainability: review and research agenda. In: Grabot, B., Vallespir, B., Samuel, G., Bouras, A. and Kiritsis, D. (Eds.), Advances in Production Management Systems: Innovative and Knowledge-Based Production Management in a Global-Local World. Springer, Berlin, 146-153.


Trade publications


Vladimirova, D. 2016. The Cambridge Value Mapping Tool. Institute for Manufacturing Review, Issue 5, p. 24.


Vladimirova, D., 2014. New business models for a sustainable future. Institute for Manufacturing Review, Issue 2, p. 15-17.


Vladimirova, D. 2013. The next manufacturing revolution? Inside Track: Resource resilient UK. Green Alliance, Issue 33, p. 6-7.


Vladimirova, D. 2013. Made to Serve. The Manufacturer, July/August 2013, Vol. 16, Issue 6, p. 39.


Other publications


Martinez, V., Kingston, J., Evans, S., Gaiardelli, P., Raffoni, A., Vladimirova, D. and Claes, B. 2011. Organisational transformation for effective delivery of integrated products and services: thoughts on practice. Cranfield University/EPSRC/IMRC, Cranfield, UK, ISBN: 9780957137417.


Foresight 2013. The future of manufacturing: a new era of opportunity and challenge for the UK. Project report. The Government Office for Science, London.

Contact Details

T: + 44 (0) 1223 764663
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