Servitization Videos

Add a service dimension to your business
The Cambridge Service Alliance, part of the Institute for Manufacturing is committed to helping organisations develop new revenue streams through improved services.

The challenge of selling services
Businesses are increasingly looking to sell services rather than products as they respond to strategic, economic and even environmental factors.

What is the future of servitization?
Many manufacturers are choosing to adopt a service-based model to create new and longer-term revenue streams. But how will servitization evolve in the future and affect businesses and consumers?