Business strategy & performance Articles
Helping SMEs develop strategy and build capability
Small firms with big ideas are a critical component in driving the nation towards a knowledge economy – but SMEs are often left out of the innovation system. Dr Nicky Athanassopoulou discusses how universities can work with small businesses to boost innovation.
IfM students help to turn 100-year-old bakery into thriving online business
Despite a few challenging years as a result of COVID-19, 100-year-old Cambridge bakery Fitzbillies has emerged triumphant, with the help and insights of a group of IfM students.
