Cambridge Academic Design Management Conference

Proceedings of the Cambridge Academic Design Management Conference (CADMC).



Click here to download the Proceedings (as a .pdf file)


The proceedings contains papers presented at the 2013 Cambridge Academic Design Conference, held in Cambridge from 4 - 5 September 2013.


To view the videos:

For copies of presentations provided by authors, please click on the links below


Keynote presentation


Natalie Nixon Keynote presentation

Alan Topalian Keynote presentation and a list of resources 


Design management organisation


Design management as the hub of meaning in organizations

Fernando Pinto Santos, Toni-Matti Karjalainen, Aalto University, Helsinki, Finland


Design management performance measurement


Guidelines for the proposal of a system of design management indicators in product development companies

Paulo Dziobczenski1, Maurício Bernardes21University of Caxias do Sul, Caxias do Sul, Brazil, 2University of Rio Grande do Sul, Porto Alegre, Brazil


Design projects and meaning


On managing innovative design projects methodologically: the case of framing

Pieter E Vermaas, Delft University of Technology, Delft, The Netherlands




The real value of the developmental BOM in a gated NPD project

Michael Flanagan, Manchester Metropolitan University, Manchester, UK


Policy and sustainability


Eco-design principles in a business network: A case study on the work of designers in developing a large-made-to-order product

Pekka Murto1, Oscar Person1,21Aalto University, Helsinki, Finland, 2Delft University of Technology, Delft, The Netherlands


Towards a taxonomy: classifying design innovation policies in Europe

John Chisholm1, Martyn Evans2, Leon Cruickshank3, Rachel Cooper21Lancaster University, Lancaster, UK, 2Lancaster Institute for the Contemporary Arts, Lancaster, UK, 3ImaginationLancaster, Lancaster, UK


Service design


Evaluating services: An exploratory approach beyond Service Design

Stefano Maffei, Beatrice Villari, Francesca Foglieni, Politecnico di Milano, Design Department, Milano, Italy


Co-creation patterns: Insights from a collaborative service design tool

Krista Keränen1,2, Bernhard Dusch1,2, Katri Ojasalo2, James Moultrie11University of Cambridge, Cambridge, UK, 2Laurea University of Applied Sciences, Espoo, Finland


A critical examination of service systems' role in implementing customer experience (CX) strategies

Philipp Klaus1, Bo Edvardsson21Prof Dr Phil Klaus & Associates Consulting, London, UK, 2CTF Service Research Center, Karlstad, Sweden


Service design pattern congruency: Exploring the impact of value alignment on firm performance

Philipp Klaus1, Andi Smart21Prof Dr Phil Klaus & Associates Consulting, London, UK, 2University of Exeter Business School, Exeter, UK

Strategic design


Design management implications as an Indian outsourcing consultancy shifts from commodity contracting to high-value design services

Leslie Wynn1, Alan Topalian21HCL Technology Ltd, Hertfordshire, UK, 2Alto Design, London, UK


The potential and shortcomings of strategic ambiguity as management practice in design labs: An ethnographic study of MIT SENSEable City Lab

Luca Simeone, Malmö University, Malmö, Sweden


User experience


Evaluating the levels of design management in user experience-oriented companies - experiences from Finnish metals and engineering industry

Maaria Nuutinen, Maarit Heikkinen, Hannamaija Määttä, VTT Technical Research Centre of Finland, Espoo, Finland


Designing for flow in online apparel retail

Nimrita Bassi, P A Smart, Fredric Ponsignon, University of Exeter, Exeter, UK


User experience/media


Consumer decision making in mobile-banking service selection

Rebecca De Coster, Colin McEwen, Brunel University, London, UK


The impact of Design in Social Media today

Sara Gancho, Rachel Cooper, Martyn Evans, Lancaster Institute for the Contemporary Arts, Lancaster, UK








Download proceedings from 2011.