A way of visualising the idea of product life cycle in terms of market share and growth.

Product Life Cycle

A graphic visualisation of the 'life cycle' of a product that shows the relationship between sales and time. It can also be drawn to compare time, costs and revenue etc.

References

• Production Operations Management, Terry Hill; PHI, 1983.
• Production Systems; J L Riggs, Wiley, 1987.

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