Effective design management and execution can enable the creation of sustainable, desirable, usable and producible new products and services. In the Design Management Group, we seek to work with industry and practitioners to:


Chevron Create new tools and methods for both designing and managing design  
  - To improve the design process
- To improve user focused design
- To improve design for manufacture and assembly
- To achieve a more socially responsible future by design
Chevron Understand and measure the value of design to firms and nations  
Chevron Improve technology exploitation and adoption by design  



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