What do we mean by “good design”? Generally, we know it when we see it: something that is appealing and elegant, both useful and easy to use and, above all, appropriate or fit for purpose. A common misconception is that if something is ‘stylish’ it has been well designed. However, we know that beauty is in the eye of the beholder and that no product is inherently stylish.

 

A product that appeals to a British teen is unlikely to have the same affect on someone in their 30s or their 80s, or on someone living in China or Chile. Products which are going to be bought and used by a wide range of people and have a long life, therefore, need broad appeal – or, perhaps, to be disliked by no-one.

 

If, on the other hand, the intended audience is clearly defined and understood, a successful design will reflect its tastes. Whatever the case, a product must always marry form and function if it is to satisfy its customers’ needs.

 

To read the full article, please click here which first appeared in the Cambridge Business Magazine January 2016 Issue.

 


 

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