This research focuses on exploring the fuzzy front-end of innovation to support the development of flexible management for different degrees of product innovation. Several case studies were performed to clarify issues related to this context. As a result, these studies provided insights that are underpinning further cases studies and a survey to investigate how information flows and decision making criteria change in the front-end according to different degrees of innovation. Based on these findings, a framework to support flexible management for the front-end is going to be proposed.

If your company is interested in better understanding of its front-end of the innovation process and identifying improvement opportunities, then it would be a pleasure to discuss possible collaboration in this research.

Contact Details Maicon G. Oliveira