Chief Executive of the Economic and Social Research Council (ESRC), Professor Ian Diamond, led the first in the IfM's latest Breakfast Briefing series, themed on 'Mapping the trends', with a presentation on 'The changing shape of advanced industrial society - some opportunities and challenges'. Senior industrialists attended the briefing at The Goring Hotel in London on 22 September which gave a fascinating overview of key trends in demographics, their links with the changing workforce and their corresponding impact on the economy.