Dr Doroteya Vladimirova
Senior Research Associate
Doroteya Vladimirova is a Lead Researcher at the Centre for Industrial Sustainability specialising in strategic change and transformation towards new business models. Her focus is on managing business model innovations which lead to more sustainable organisations.
Doroteya is the lead on Business Models for Sustainable Industrial Systems – a three-year project funded by the EPSRC – which aims to advance the research and practice on business model innovations that enable sustainability, and extend the application of agent-based modelling into the field of industrial sustainability. This study will help companies identify and experiment with opportunities for disruption and innovation of their current business models which will lead to more economically, socially and environmentally sustainable businesses.
Doroteya is a collaborator on project Redress, a joint initiative between Marks & Spencer and the Centre for Industrial Sustainability funded by Innovate UK, which focuses on retaining value and diverting materials from landfill.
Reviewer for the Journal of Enterprise Transformation and Production Planning & Control.
- New Business Models
- Strategic change and organisational transformation
- Business model innovation for sustainability
- Transformations towards Product Service Systems
- Sustainable value creation
Doroteya holds a PhD from Cranfield University. Her dissertation entitled Transformation of traditional manufacturers towards servitized organisations investigated the servitization of manufacturing as a change phenomenon, and proposed a novel way of managing the transformation of traditional product-centric manufacturing firms towards more service-oriented organisations.
Prior to undertaking her doctorate, Doroteya’s career spanned over 10 years across the fields of international affairs with the Ministry of Foreign Affairs, and international trade with the US Commercial Service at the American Embassy in Bulgaria. Her accomplishments at the latter were recognised with five Meritorious Honor Awards. Doroteya’s career continued in the private sector with global media and events company Marcus Evans based in London. Her next and last industry position was in automobile manufacturing as the European Bid Manager for General Motors.
- Holgado, M., Evans, S., Vladimirova, D. and Yang, M. 2015. An internal perspective of business model innovation in manufacturing companies. Proceedings of the IEEE 17th Conference on Business Informatics, Lisbon, Portugal, pp. 9-16.
- Vladimirova, D. 2015. Made to Serve. How manufacturers can compete through servitization and product-service systems. Invited Review. Production Planning & Control: The Management of Operations: 26 (10) pp. 839-840.
- Yang, M., Vladimirova, D., Rana, P. and Evans, S. 2014. Sustainable Value Analysis Tool for Value Creation. Asian Journal of Management Science and Applications: 1 (4) pp. 312-332.
- Despeisse, M. and Vladimirova, D., 2014. Decision making for sustainability: review and research agenda. In: Grabot, B., Vallespir, B., Samuel, G., Bouras, A. and Kiritsis, D. (Eds.), Advances in Production Management Systems: Innovative and Knowledge-Based Production Management in a Global-Local World, Springer, Berlin, pp. 146-153.
- Yang, M., Vladimirova, D., Rana, P. and Evans, S. 2013. Developing the Sustainable Value Analysis Tool (SVAT). Asian Conference of Management Science and Applications (ACMSA2013), 21-23 December 2013, Kunming, Yunnan, China.
- Vladimirova, D., Evans, S. and Smart, P. 2011. Servitization lessons learnt from a small furniture manufacturing company. 4th EurOMA International Service Operations Management Forum (SOMF), 19-20 September 2011, Florence, Italy.
- Maiwald, K. and Vladimirova, D. 2011. Communicating the Product Service Systems offering to the customer: a web content analysis. 4th EurOMA International Service Operations Management Forum (SOMF), 19-20 September 2011, Florence, Italy.
- Vladimirova, D., Evans, S. and Martinez, V. 2011. Drivers of transformation towards servitized organisational forms: a conceptual framework. 25th Annual British Academy of Management (BAM) Conference, 13-15 September 2011, Birmingham, UK.
- Vladimirova, D., Evans S. and Martinez, V. 2011. Change drivers for transformation towards Product Service Systems. 18th International Annual EurOMA Conference, 3-6 July 2011, Cambridge, UK.
- Vladimirova, D., Evans, S., Martinez, V. and Kingston, J. 2011. Elements of change in the transformation towards Product Service Systems. In: Functional Thinking for Value Creation, Proceedings of the 3rd CIRP International Conference on Industrial Product Service Systems (IPS2), 5-6 May, 2011, Braunschweig, Germany, p. 21-26.
- Vladimirova, D., Evans, S. and Martinez, V. 2010. Conceptual transformation framework for servitization. International Conference on Advances in Production Management Systems (APMS), 11-13 October 2010, Cernobbio, Italy.
- Vladimirova, D., Evans, S. and Martinez, V. 2010. Transforming the manufacturer into a servitized organisation. 3rd EurOMA International Service Operations Management Forum (SOMF), 20-21 September 2010, Bath, UK.
- Vladimirova, D., 2014. New business models for a sustainable future. Institute for Manufacturing Review, Issue 2, p. 15-17.
- Vladimirova, D. 2013. The next manufacturing revolution? Inside Track, Green Alliance, Winter 2013, Issue 33, p. 6-7.
- Vladimirova, D. 2013. Made to Serve. The Manufacturer, July/August 2013, Vol. 16, Issue 6, p. 39.
- Martinez, V., Kingston, J., Evans, S., Gaiardelli, P., Raffoni, A., Vladimirova, D. and Claes, B. 2011. Organisational transformation for effective delivery of integrated products and services: thoughts on practice, Cranfield University/EPSRC/IMRC, Cranfield, UK, ISBN: 9780957137417
- Foresight 2013. The future of manufacturing: a new era of opportunity and challenge for the UK. Project report. The Government Office for Science, London. www.bis.gov.uk/foresight.
- Vladimirova, D. 2015. Sustainable business models: what are they and why are they important?
- Vladimirova, D. 2015. Business model transformations for sustainability.
Business Transformation Tools
Doroteya’s work bridges the gap between academia and industry. She is currently developing two managerial tools which translate academic research into industrial practice.
Better Models in Business Models: BM² - The BM² tool will help companies experiment and identify opportunities for disruption and innovation of their business models which will lead to more economically, socially and environmentally sustainable businesses.
Transformation to Product-Service Systems - The Transformation tool will guide companies through the strategic redirection of a product-centric business model towards a more service-oriented one. The tool will help organisations overcome the challenges along their change journey towards effective delivery of integrated products and services.