Visual Communication

Course Overview 

The ability to communicate clearly and with impact is a critical skill in business. The appropriate use of visualisations can provide clarity, emphasise a narrative thread and highlight critical information to key audiences/stakeholders across an organisation. This course outlines the fundamental principles of designing visualisations and provides practical guidance on how to apply them in a business/management context.

  • Explore and apply the fundamental principles of visual design for presenting management information
  • Learn how to structure visual templates to support strategic dialogue
  • Receive practical advice on designing visualisations to ensure clear communication


What you will learn

  • The purpose and functions of visualisations
  • The principles of visual design for presenting data/information
  • Representational form, information architecture and composition layout
  • A range of both common and specific graphical forms
  • Good-vs-poor practices, including industry examples
  • Implementation guidelines, together with the opportunity to share experiences of using visual methods to enhance presentation and decision support


Who would benefit from attending?

Managers, engineers and consultants – particularly those who present at board level or engage with the public. It will be of specific interest to those that prepare reports and presentations (especially those tired of the visual content of typical PowerPoint slide decks).


Course tutor

Dr Clive Kerr is based within the Centre for Technology Management at the IfM, with research interests ranging from visual strategy, roadmapping and management toolkits, to technology intelligence and capability management.


More information

For in-company training, the material and group activities can be readily adapted to focus on areas of specific interest to companies, and combined with consulting support to rapidly apply and transfer the methods across the organisation. The current range of consulting offerings available include: design advice and art direction, visual prototyping (wireframing and templates), design sprints and design studio practice, critiques (individual, group, panel, expert) and eye tracking.


Continuing Professional Development (CPD)

This event may contribute towards your Continuing Professional Development (CPD) as part of the your professional institution's monitoring scheme.


University of Cambridge endorsement

IfM open courses are endorsed by the Board of Executive and Professional Education.









Key details

Duration: One day


Cost: £750.00 plus VAT (£900.00 inclusive)


Earlybird fee (ends 6 October 2019): £675.00 plus VAT
(£810.00 inclusive)


Location: Institute for Manufacturing (IfM), Cambridge (view map and directions)


IfM members and alumni are entitled to a 10% discount off the course fees. For details of our membership scheme see click here.


Booking confirmation and cancellation policy.


6 November 2019

For further information please contact:

Jo Griffiths

T: +44 (0)1223 766141