Visual Communication

This course outlines the fundamental principles of designing visualisations and provides practical guidance on how to apply them in a business/management context.

Course Overview 

The ability to communicate clearly and with impact is a critical skill in business. The appropriate use of visualisations can provide clarity, emphasise a narrative thread and highlight critical information to key audiences/stakeholders across an organisation. This course outlines the fundamental principles of designing visualisations and provides practical guidance on how to apply them in a business/management context.

 

What you will learn

  • The purpose and functions of visualisations
  • The principles of visual design for presenting data/information
  • Representational form, information architecture and composition layout
  • A range of both common and specific graphical forms
  • Good-vs-poor practices, including industry examples
  • Implementation guidelines, together with the opportunity to share experiences of using visual methods to enhance presentation and decision support

Who would benefit from attending?

Managers, engineers and consultants – particularly those who present at board level or engage with the public. It will be of specific interest to those that prepare reports and presentations (especially those tired of the visual content of typical PowerPoint slide decks).

 

Course tutor

Dr Clive Kerr is based within the Centre for Technology Management at the IfM, with research interests ranging from visual strategy, roadmapping and management toolkits, to technology intelligence and capability management.

 

More information

For in-company training, the material and group activities can be readily adapted to focus on areas of specific interest to companies, and combined with consulting support to rapidly apply and transfer the methods across the organisation. The current range of consulting offerings available include: design advice and art direction, visual prototyping (wireframing and templates), design sprints and design studio practice, critiques (individual, group, panel, expert) and eye tracking.

Booking

No dates currently available.

For further information please contact:

Jo Griffiths

T: +44 (0)1223 766141

E: ifm-events@eng.cam.ac.uk