Strategic Roadmapping Course

A thorough introduction to strategic roadmapping, guiding participants through each step of the roadmapping process.

Intensive one-day training course

One day course - Thursday 5 October 2017


A 'fast-start' roadmapping approach

The aim of the roadmapping training courses is to provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses. The emphasis is on the rapid initiation of the method and its customisation, based on multifunctional workshop techniques.

The courses are interactive and based on the delivery ethos of a balanced combination of presentations, group activities and discussions.


One and two-day courses

We offer a choice between a one or two-day course. Both provide a thorough introduction to strategic roadmapping, guiding delegates through the process of roadmapping, including ‘hands-on’ activities, during which actual roadmaps are created. The one-day course is  focused on product-level roadmapping and visual communication.

Our two-day course allows time to cover topics in greater depth. Delegates will benefit from additional material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits. 


Note: Both one and two-day courses can also be run as in-company training events. Such courses can be readily adapted to focus on topics of specific interest to companies, and combined with consulting support to rapidly apply and transfer the approach to your organisation.


A copy of 'T-Plan: the fast start to Technology Roadmapping. Planning your route to success', developed in collaboration with a wide range of companies, will be provided as part of each course (normal price £149), together with a copy of the latest Technology Roadmapping book Roadmapping for Strategy and Innovation - Aligning technology and markets in a dynamic world for each delegate (normal price £195).


Who should attend?

The course is suitable for:

  • strategic planners
  • product managers
  • technical managers
  • consultants

What companies say about the course

"Delivered by practitioners with great depth of knowledge"

Group Technology Officer, automotive company


"Well presented by knowledgeable specialist." Chief Designer, aircraft engine components

"Excellent. Rob Phaal's obvious academic knowledge and thinking was put into a validated business context by Rick Mitchell's entertaining, commercial anecdotes."

Senior Product Engineering Manager, pump manufacturer


"I'm still impressed at how easily the roadmapping process brought together the disparate ideas of the group into something pretty coherent!"

Principal Engineer, electronics company


"A practical, intuitive and easy to implement process that has indeed helped clarify our R&D investment strategy."

Vice President, packaging company


"An extremely interesting and useful day. I would certainly use this process again."

Technical Director, national infrastructure company


Course Presenters

Dr Robert Phaal conducts research in the area of strategic technology management at the Institute for Manufacturing (IfM) where he has focused on supporting companies to initiate the technology roadmapping process for more than 15 years.


Dr Clive Kerr is based within the Centre for Technology Management at the IfM, with research interests ranging from visual strategy, roadmapping and management toolkits, to technology intelligence and capability management.



Course Programme 

One-day course - Wednesday 5 October 2017

08.30 Registration and refreshments
09.00 Strategic roadmapping: concept and practice
Covering the history, application and underlying principles of roadmapping for strategy and innovation, illustrated with examples
10.45 Break
11.00 Activity: product-technology roadmapping
Experiencing how product-technology roadmaps can be developed in a multifunctional workshop environment
12.30 Lunch
13.15 Roadmapping visual design guidance
Covering the key principles of visual design, illustrated with good and bad roadmapping examples
15.00 Break
15.15 Activity: roadmap concept development for visual communication
Designing the visual form of a roadmap to convey the main messages and strategic narrative
16.45 Course review
17.00 Close 


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How we can work with you

Roadmapping Support

The Institute for Manufacturing (IfM) is an international centre of expertise in roadmapping. The techniques have been developed over many years and have been applied in more than 200 projects around the world. 


Executive education

We create bespoke education programmes for large companies which give individuals the knowledge and skills they need to develop and put in place successful innovation and technology strategies and systems.



Event location


One-day course: £915.00 plus VAT (£1,098 inc.)

Please contact us if you require accommodation for the courses.


IfM members are entitled to 10% off the course fees. For details of our membership scheme click here.


A further 10% discount is available on the above prices if you book to attend two or more IfM workshops at the time of booking.



To book using a credit/debit card please click here for October. Alternatively, please download and complete the booking form.


Booking forms should be returned to: 


Lisa Barnett

IfM Education and Consultancy Services Ltd

17 Charles Babbage Road

Cambridge, CB3 0FS, UK

T: +44 (0)1223 766141

F: +44 (0)1223 464217



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Substitutions may be made at any time. Bookings cancelled less than 7 working days prior to the event will be charged in full.


We reserve the right to modify the programme of any event up to the day of the event.

It may, in exceptional circumstances, be necessary to cancel or rearrange an event at short notice. IfM and IfM ECS can accept no liability for loss caused by cancellation or rearrangement. Its liability is limited to refund of the registration fee if the event is cancelled. For further information on our Terms and Conditions, please click here.