Strategic Roadmapping Course

A thorough introduction to strategic roadmapping, guiding participants through each step of the roadmapping process.

Two-day course - Tuesday 12 - Wednesday 13 June 2018  

Roadmapping is a graphical approach to support strategic planning that enables companies to align technological capability and business plans so that corporate strategy and technology are co-ordinated in an integrative manner.


A 'fast-start' roadmapping approach

The aim of the roadmapping training courses is to provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses. The emphasis is on the rapid initiation of the method and its customisation, based on multifunctional workshop techniques.


The courses are interactive and based on the delivery ethos of a balanced combination of presentations, group activities and discussions.


For more information on Roadmapping at IfM >> 



Two-day courses 2018


Tuesday 12 - Wednesday 13 June 2018 


Wednesday 3 - Thursday 4 October 2018.


The two-day course provides a thorough introduction to strategic roadmapping, guiding delegates through the process of roadmapping, including ‘hands-on’ activities, during which actual roadmaps are created. Delegates will benefit from additional material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits. 


Note: Both one and two-day courses can also be run as in-company training events. Such courses can be readily adapted to focus on topics of specific interest to companies, and combined with consulting support to rapidly apply and transfer the approach to your organisation. If this is of interest, please email Rob Phaal - for further details.


A copy of 'T-Plan: the fast start to Technology Roadmapping. Planning your route to success', developed in collaboration with a wide range of companies, will be provided as part of each course (normal price £149), together with a copy of the latest Technology Roadmapping book Roadmapping for Strategy and Innovation - Aligning technology and markets in a dynamic world for each delegate (normal price £195).


Who should attend?

The course is suitable for:

  • strategic planners
  • product managers
  • technical managers
  • consultants


If you are a member of a Professional Institution, participation on this course may count  towards your Continuing Professional Development (CPD) record.  Please check requirements with your Institution and let us know if you require a Certificate of Attendance. 


What companies say about the course

"Delivered by practitioners with great depth of knowledge"

Group Technology Officer, automotive company


"Well presented by knowledgeable specialist." 

Chief Designer, aircraft engine components


"Excellent. Rob Phaal's obvious academic knowledge and thinking was put into a validated business context by Rick Mitchell's entertaining, commercial anecdotes."

Senior Product Engineering Manager, pump manufacturer


"I'm still impressed at how easily the roadmapping process brought together the disparate ideas of the group into something pretty coherent!"

Principal Engineer, electronics company


"A practical, intuitive and easy to implement process that has indeed helped clarify our R&D investment strategy."

Vice President, packaging company


"An extremely interesting and useful day. I would certainly use this process again."

Technical Director, national infrastructure company



Course Presenters

Dr Robert Phaal conducts research in the area of strategic technology management at the Institute for Manufacturing (IfM) where he has focused on supporting companies to initiate the technology roadmapping process for more than 15 years.


Dr Clive Kerr is based within the Centre for Technology Management at the IfM, with research interests ranging from visual strategy, roadmapping and management toolkits, to technology intelligence and capability management.




How we can work with you

Roadmapping Support

The Institute for Manufacturing (IfM) is an international centre of expertise in roadmapping. The techniques have been developed over many years and have been applied in more than 200 projects around the world. 


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Executive education


We create bespoke education programmes for large companies which give individuals the knowledge and skills they need to develop and put in place successful innovation and technology strategies and systems.


For more information, please click here.





Event location

This course is fully booked.

Our next two-day Strategic Roadmaping course will take place on Wednesday 3 and Thursday 4 October 2018.


IfM Events

IfM Education and Consultancy Services Ltd Institute for Manufacturing

17 Charles Babbage Road



T: +44 (0)1223 766141 

F: +44(0)1223 464217 



This event may contribute towards your Continuing Professional Development (CPD) as part of your professional institution's monitoring scheme.



Substitutions may be made at any time. Bookings cancelled less than 10 working days prior to the event will be charged in full.


We reserve the right to modify the programme of any event up to the day of the event. It may, in exceptional circumstances, be necessary to cancel or rearrange an event at short notice. IfM and IfM ECS can accept no liability for loss caused by cancellation or rearrangement. Its liability is limited to refund of the registration fee if the event is cancelled. For further information on our Terms and Conditions, please click here external link.