A thorough introduction to strategic roadmapping, guiding participants through each step of the roadmapping process.
Strategic roadmapping is a graphical approach that supports strategic planning. It enables companies to align technological capability and business plans so that corporate strategy and technology are coordinated in an integrative manner. This course will provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses.
The IfM is a world centre of excellence for roadmapping and has helped more than 300 public and private-sector organisations, including companies such as BAE Systems, BP, GKN, the Linde Group, Philips, Rexam and Rolls-Royce with their strategic and technology innovation planning.
What you will learn
The two-day course provides a thorough introduction to strategic roadmapping, guiding delegates through the process of roadmapping, including ‘hands-on’ activities, during which actual roadmaps are created. Delegates will benefit from additional material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits.
- How roadmapping can help organisations to align technology and commercial perspectives
- Approaches for implementing roadmapping at the innovation, business and sector levels
- Multifunctional workshop methods for implementing roadmapping
- The application of roadmapping as a platform for management toolkits
- How to apply visual design principles to support the communication of strategy
Who should attend?
The course is suitable for:
- strategic planners
- product managers
- technical managers
Dr Robert Phaal conducts research in the area of strategic technology management at the Institute for Manufacturing (IfM) where he has focused on supporting companies to initiate the technology roadmapping process for more than 15 years.
Dr Clive Kerr is based within the Centre for Technology Management at the IfM, with research interests ranging from visual strategy, roadmapping and management toolkits, to technology intelligence and capability management.
A copy of 'T-Plan: the fast start to Technology Roadmapping. Planning your route to success', developed in collaboration with a wide range of companies, will be provided as part of each course (normal price £149), together with a copy of the latest Technology Roadmapping book 'Roadmapping for Strategy and Innovation - Aligning technology and markets in a dynamic world' (normal price £195).
Download the course flyer including a provisional timetable.
Find out more about Strategic Roadmapping at the IfM, including information on our research, education and consultancy activities.
This short course can be run in-company, at a location of choice, for organisations that would like to train multiple employees on the content. We can tailor content to meet specific organisational requirements to further enhance the learning experience. Please contact us for further information (email - firstname.lastname@example.org or call +44 (0) 1223 766141).
Continuing Professional Development (CPD)
This event may contribute towards your Continuing Professional Development (CPD) as part of your professional institution's monitoring scheme.
University of Cambridge endorsement
IfM open courses are endorsed by the Board of Executive and Professional Education.
Duration: Two days
Cost: £1900 plus VAT - the fee will include all daytime refreshments and course materials
Earlybird rate: £1710 plus VAT - available until one month prior to the course date
Location: Institute for Manufacturing (IfM), Cambridge (view map and directions)
For further information please contact:
T: +44 1223 766141
"Delivered by practitioners with great depth of knowledge"
Group Technology Officer, automotive company
"I'm still impressed at how easily the roadmapping process brought together the disparate ideas of the group into something pretty coherent!"
Principal Engineer, electronics company