How to Navigate Disruption to Drive Innovation and Opportunities for Growth

This course will help you to recognise the changing dynamics in your industry and step out of ‘business as usual’ to address critical success factors in navigating disruption in your business.


This course is run in partnership with:




Course overview

Disruption in the manufacturing industry comes in many forms and many leaders are  experiencing pressure on performance, but the big question is how do you anticipate change, act early and navigate the disruptive challenges to turn threats into opportunities?


From digitalisation to sustainability, new business models to low cost entrants and commoditisation, this strategic workshop addresses the impact and consequences of disruption in its many forms and explores the key focus areas and tactics for tackling the important challenges that organisations need to face to succeed in a disruptive world.


What you will learn

  • Understanding what disruption is and where to expect it.
  • How to explore the changing relationships in your industry and exploit them to identify and select the most viable innovations.
  • How to increase momentum for rapid and fluid change and continuous execution in your business

With expert support from moreMomentum and IfM, we will explore forces within your organisation that drive trends, threats and opportunities, identify potential solutions and business models, develop techniques to drive engagement from key stakeholders and accelerate implementation of change strategies.


In the video below, course tutors Jan van Veen and Andrew Gill discuss the key points about disruption – what it is, what the impact is, what the consequences of non-action are, and what manufacturers can do to turn disruption into opportunities.



Who should attend?

If you are a senior leader in the manufacturing sector experiencing pressure on growth, revenue and margins, with disruption from trends including new business models, digital transformation and commoditisation, then you should attend this workshop to identify and select innovations to drive growth and future success in your business.


Course tutors

Dr Florian Urmetzer, University of Cambridge
Florian is a Senior Researcher in the Cambridge Service Alliance and is known for his work concerning emotions in services and value delivery. Prior to joining the University of Cambridge, Florian worked for Accenture as a consultant in Switzerland and as well for Volkswagen, IBM and SAP Research.


Jan van Veen, More Momentum
Jan helps technology and manufacturing companies increase momentum for a continuous and quicker adaption to change. Adaptability is a key success factor for sustainable success in an increasingly complex world with rapid changes.


Andrew Gill, IfM Education and Consultancy Services
Andrew joined IfM Education and Consultancy Services (IfM ECS) in 2005. He works extensively with IfM research colleagues in the transfer and exploitation of research findings into Industry. He joined IfM ECS following five years in a senior role with A.T. Kearney Management Consultants, and eighteen years in manufacturing and general management at Royal Dutch/Shell.







Key details

Duration: One day


Cost: £1000 plus VAT to include all daytime refreshments and course materials.


Location: Institute for Manufacturing (IfM), Cambridge (view map and directions)


Booking confirmation and cancellation policy


No dates currently available.

For further information please contact:

Ella Whellams

T: +44 1223 766141