Business Ecosystem Strategy

This course will show you how through understanding your business' ecosystem and leveraging partnerships, you can enable your business to deliver services quickly and effectively.

Course overview

In today’s increasingly complex and interconnected world, individual organisations are unlikely to possess all the resources and capabilities required to meet customers’ needs. Instead they must draw resources from other firms and successfully integrate them into their offering. Hence, the way in which these “business ecosystems” operate has a significant impact in the delivery of products, services and value to the end customer.





What you will learn

  • Understand what a business ecosystem is and why it is vital in product and service delivery
  • Develop the skills and knowledge to successfully leverage your company’s ecosystem for growth
  • Consider how to build partnerships to share capability and capacity across multiple companies
  • See how innovation can work through partnerships
  • Learn how to identify weaknesses in your ecosystem and what approaches you can take to address them


Who should attend?

  • Managers and executives involved in strategy and business development of solutions and services
  •  Senior operations executives looking to inspire thought leadership in complex organisations
  • Consultants who support major strategic change programmes
  • Functional leaders and managers who are seeking to understand the wider value system of their firm


Course tutors

Dr Florian Urmetzer is a Senior Researcher in the Cambridge Service Alliance and is known for his work concerning emotions in services and value delivery. Prior to joining the University of Cambridge, Florian worked for Accenture as a consultant in Switzerland and as well for Volkswagen, IBM and SAP Research.


More information

How TfL is mapping relationships for better results


Creating a business ecosystem strategy


Download a copy of the course flyer


Bespoke programmes

This short course can be run in-company, at a location of choice, for organsiations that would like to train multiple employees on the content. We can tailor content to meet specific organisational requirements to further enhance the learning experience. Please contact us for further information (email - or call +44 (0) 1223 766141).


Continuing Professional Development (CPD)

This event may contribute towards your Continuing Professional Development (CPD) as part of the your professional institution's monitoring scheme.


University of Cambridge endorsement

IfM open courses are endorsed by the Board of Executive and Professional Education.







Key details

Duration: One day


Cost: £1100 plus VAT to include all daytime refreshments and course materials.


Earlybird fee: £990 plus VAT (until one month before the course)


Location: Institute for Manufacturing (IfM), Cambridge (view map and directions)


IfM members and alumni are entitled to a 10% discount off the course fees. For details of our membership scheme see click here.


Booking confirmation and cancellation policy


No dates currently available.

For further information please contact:

Kathryn Robertson

T: +44 1223 766141


"Structured as a series of interactive sessions within the day which interrelated and showed a tangible output - very good indeed"


"Its deployable (e.g. bite-size, dot-vote simplicity) application felt relevant and realistic to our business challenges right now"