Business Model Innovation: changing the game

This course will focus on understanding the concept of business models, identifying and implementing new business models to create sustainable competitive advantage.


15 - 16 March 2018, IfM Cambridge

Two-day open course





Course overview


The intensity of technological change due to digitalisation, the progress of globalisation and shifts in industry borders has created opportunities for new business models. Indeed, business model innovation can create huge opportunities while threatening traditional means of generating revenue. Such innovations can, consequently, make the fortunes of some firms while killing the market positions of others. This course will focus on understanding the concept of business models, identifying and implementing new business models to create sustainable competitive advantage.


What you will learn

  • Understand business model innovation and how it differs conceptually from other forms of innovation
  • Cover the strategic challenges for incumbent firms and new firms in responding to opportunities for business model innovation
  • Think systematically about digital technologies and their implication for business model innovation
  • Consider the key principles of organisational design and leadership issues for implementing new business models



Who would benefit from attending?

  • Senior executives involved in strategy formulation and business development
  • Strategy, marketing and operations executives looking to understand the role of business models, strategy and operations
  • Strategy, marketing and operations consultants who provide advice on major strategic innovation programmes
  • Functional leaders and managers who are seeking to understand the role of business model design on performance 

Course instructor

Dr Chander Velu is a University Lecturer in the Cambridge University Engineering Department. He is also the Course Director for the Manufacturing Engineering Tripos (MET) IIA. Chander has an interest in innovation with a specific focus on exploring the antecedents and consequences of business model innovation. He has been examining issues related to business model innovation and implications for strategic decision making, ownership and challenges in transforming to more collaborative innovation models. In addition, Chander has been examining the relationship between innovation and entrepreneurial spawning in service industries.


Bespoke courses


The course can be run in company, tailored to meet your organisation's requirements. If you would like to discuss in company courses, please contact us.




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Event location

Booking and enquiries



The course fee is £1800.00 plus VAT and includes lunch and refreshments.


To book using a credit/debit card please click here. Alternatively, to pay by invoice please complete the booking form here.


Book now

For any enquiries please contact:

Lisa Barnett
IfM Education and Consultancy Services Ltd
17 Charles Babbage Road
Cambridge, CB3 0FS, UK
T: +44 (0)1223 766141
F: +44 (0)1223 464217


This event may contribute towards your Continuing Professional Development (CPD) as part of the your professional institution's monitoring scheme.

Substitutions may be made at any time. Bookings cancelled less than 10 working days prior to the event will be charged in full.

We reserve the right to modify the programme of any event up to the day of the event.

It may, in exceptional circumstances, be necessary to cancel or rearrange an event at short notice. IfM and IfM ECS can accept no liability for loss caused by cancellation or rearrangement. Its liability is limited to refund of the registration fee if the event is cancelled. For further information on our Terms and Conditions, please click here.