Roadmapping research

Roadmapping

IfM approach

Consultancy

Courses

Case studies

Resources

Roadmapping

IfM approach

Consultancy

Courses

Case studies

Resources

The Centre for Technology Management at the IfM has been researching the application of roadmapping for more than two decades. A focus for research has been the development of efficient workshop methods for initiating roadmapping at firm and sector levels, in collaboration with companies and other organisations.

Roadmapping emerged in high tech sectors in the USA in the 1960s, popularised by Motorola in a key publication in 1987. Since then, the method has been adopted and adapted by many organisations in different sectors for a range of strategic purposes. Roadmaps provide a structured visual platform for communication between functions and organisations, which can be readily adapted to suit virtually any strategic context.

As an integrative approach, the method draws on a range of theoretical perspectives, including strategy and innovation, system and industry dynamics, visual science, decision support and psychosocial processes.

The Centre for Technology Management at the IfM has been researching the application of roadmapping for more than two decades. A focus for research has been the development of efficient workshop methods for initiating roadmapping at firm and sector levels, in collaboration with companies and other organisations.

Roadmapping emerged in high tech sectors in the USA in the 1960s, popularised by Motorola in a key publication in 1987. Since then, the method has been adopted and adapted by many organisations in different sectors for a range of strategic purposes. Roadmaps provide a structured visual platform for communication between functions and organisations, which can be readily adapted to suit virtually any strategic context.

As an integrative approach, the method draws on a range of theoretical perspectives, including strategy and innovation, system and industry dynamics, visual science, decision support and psychosocial processes.

ROADMAPPING THEORY AND APPLICATION

Research into the theory and application of roadmapping has included:

  • Efficient ‘fast-start’ workshop methods to support roadmap development; methods that have been developed, tested and applied in more than 300 projects, in sectors ranging from defence, aerospace and transport, to chemicals, packaging and services, at firm and industry levels.
  • Visualisation in strategy, to support dialogue and communication.
  • Psychosocial aspects of strategy workshops.
  • Strategic technology management toolkits, linking together roadmapping, portfolio and other tools.

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View roadmapping templates and resources or contact us for more information on how roadmapping could be beneficial to your organisations.