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Cambridge Service Science, Management and Engineering Symposium
14-15 July 2007 Møller Centre, Churchill College, Cambridge

Succeeding through
Service Innovation

Position statements, papers and references

Below is a list of all the contributions received as of 17th July 2007. Download individual position papers/statements from the table below. The survey results are available here as an Excel spreadsheet.

 

Name Survey Position Statement/paper Further references
Professor Steve Baron Y Value Co-Creation from the Consumer Perspective N/A
Professor Mary Jo Bitner N/A Services Science Journey: Foundations, Progress, Challenges N/A
Professor David Bowen Y Position Statement Suppose We Took Services Seriously?
Professor Richard Chase Y Psychology of the Experience: The Missing Link in Service Science Want to Perfect Your Company's Service? Use Behavioral Science
Professor Bo Edvardsson Y Position Statement Service Portraits in Service Research - A Critical Review
Co-Creating Customer Value Through Hyperreality in the Pre-purchase Service Experience
Professor Ray Fisk Y The Evolution and Future of Services: Building A Multidisciplinary Field N/A
Mr Walter Ganz Y Position Statement Service research today and tomorrow
Professor Robert Glushko Y Position Statement Bridging the 'Front Stage' and 'Back Stage' in Service System Design
Professor Christian Grönroos N/A Position Statement Adopting a Service Logic for Marketing
Professor Evert Gummesson Y N/A Exit Services Marketing - Enter Service Marketing
Professor Bob Johnston N/A Position Statement Service Operations Management: Return to Roots
Service Operations Management: From the roots up
Professor Uday Karmarkar N/A Position Statement The Global Information Economy and Service Industrialization
Information Services in the US Economy
Professor Jos Lemmink N/A The Need for More Multidisciplinary Research N/A
Professor Christopher Lovelock Y Position Statement Services Marketing: People, Technology, Strategy, 6/e [book]
Professor Linda Macaulay Y Position Statement NESSI Working Group: Services Sciences & Systems Engineering
Professor Duncan McFarlane Y Position Statement N/A
Professor Larry Menor Y Position Statement Insights into service operations management: a research agenda
Mr Douglas Morse Y Position Statement N/A
Professor Andy Neely N/A Position Statement The Servitization of Manufacturing: An Analysis of Global Trends
Professor Roland Rust N/A Let's not Forget About Customers and Revenue N/A
Professor Scott Sampson Y Position Statement A Unified Services Theory paradigm for Service Science
Dr Jim Spohrer Y Position Statement Steps towards a Science of Service Systems
Professor Steve Vargo Y Position Statement Evolving to a New Dominant Logic for Marketing
Professor Chris Voss Y Services Science: The opportunity to re-think what we know about service design N/A

 

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Last updated 28th April 2008